![]() ![]() For example: it takes much less time to modify a mind map than to prototype a new user flow. Mind mapping as a technique is flexible, and this is another thing that makes mind maps so powerful. While the product evolves, things change quickly. You might also like: Data Visualization: Interpreting Uncertainty in Product Design. In this way, your team can move faster and simplify complex idea relationships. Since mind maps are visual representations of relationships between objects, they make it easier for readers to understand the main idea without reading long paragraphs of text. We all know that there is power in communicating ideas through images. It creates a visual representation of ideas A well-designed mind map is an overview of the experience that a product team is going to offer to the end user, and this overview helps designers to keep track of the most critical aspects of the interaction (such as what users will try to do in an app). Unlike tools like prototypes and wireframes that help product teams focus on information architecture or visual design decisions, mind maps paired with techniques like contextual inquiry help teams keep the focus on the goals of the end users. In discussions like “What color should we use for this button?”, or, “What icon should we choose for this option?”, designers often lose focus and forget about the people who will use the product. When designers craft a user experience, it's far too easy to get stuck thinking about small details and forget about bigger items such as the purpose of your design. It gives a bird’s eye view of the user experience ![]() ![]() There are three reasons why mind mapping is good for product design. In the context of product design, objects can be a user’s location/screen, while the lines represent the actions that users can do. The word is used to represent the object/subject, while the line represents the relationship between objects/subjects. In its purest form, a mind map is a diagram that is made up of words and lines that connect them. "A mind map is a visual diagram that helps product teams organize their thoughts more concretely." The process of mind mapping typically starts with writing a problem statement and after that, UX practitioners create solutions that come to their mind. The tool is called a “mind map” because it tends to leverage the tendencies of our mind to understand a subject by making associations. Mind maps are a visual representation of a system or a process. Sign up What is a mind map? An example of a mind map. Join for free and access revenue share opportunities, tools to grow your business, and a passionate commerce community. Whether you offer marketing, customization, or web design and development services, the Shopify Partner Program will set you up for success. Grow your business with the Shopify Partner Program ![]()
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